The present study was carried out at purposively selected Gaighata and Bagdah block of North-24 Pargans district, West Bengal. From each of the purposively selected two blocks, 25 per cent of the Village Level Milk Cooperative Societies were selected randomly. The study revealed that adoption of vaccination was highly correlated with all the socio-psychological and communication variables in both Member of Cooperative Society (MCS) and Non-member of Cooperative Society (NMCS). On path analysis, innovation proneness and knowledge about deworming had come out to be the key variables that directly and indirectly influence the adoption of vaccination in MCS and NMCS, respectively

Keyword: Adoption; Vaccination; Da