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Type : Other Article

A Study on Entrepreneurial Behaviour of Kudumbashree Neighbourhood Group (NHG) Members in Kerala

Sreeram.V, S.V. Prasad and T. Lakshmi

Abstract

A study was conducted in Palakkad district of Kerala with the objective of studying the relationship between selected profile characteristics and entrepreneurial behaviour of members of Kudumbashree NHGs with a sample size of 120 respondents. Ex post facto research design was followed. The correlation analysis revealed that age and credit orientation had non-significant relationship whereas education, income, mass media exposure, social participation, training received, extension contact, marketing facilities, value orientation and management orientation had positive and significant relationship with the entrepreneurial behaviour of Kudumbashree NHG members. Further, the Multiple Linear Regression analysis showed that all the selected independent variables put together explained about 67.80 per cent variation in entrepreneurial behaviour of Kudumbashree NHG members mass media exposure, extension contact, marketing facilities and management orientation were positively and significantly contributed to most of the variation in entrepreneurial behaviour of Kudumbashree NHG members

Keyword: Entrepreneurship; Neighbourhood Groups (NHGs);

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