Ever increasing demand for food and food security has narrowed down the scope for horizontal expansion in agricultural production. A major reform in terms of technological and institutional breakthroughs to put traditional agriculture on modern lines is need of the hour. Even though, in India at present there is a prospective technological base at farmers’ disposal but given the poor socioeconomic status of our almost all the farmers, the exploitation of these technologies at farm level is yet lacking. What are the causes and motives behind the adoption or non-adoption of the technology base among our diverse farming community is the main objective of this study which has been carried out in the Kashmir valley of North India. The results revealed that accessibility and cost effectiveness are among the potential causes of non-adoption of recommended technologies, and that very encouraging levels of the factors viz. education size, income commercialization index lead to a high rates of adoption. Out of 80 farmers 41.25% farmers were found to have high rate of technology adoption in an average crop where as 32.50 & 26.25% farmers had adopted medium and low levels of technology. It was also found that maximum i.e., 60.00, 58.33, 80.00, 63.16, 45.16, 90.91& 60.72% of farmers having very encouraging (favourable) levels of farm size, education, surplus income, commercialization index, farming experience, distance from ATC and attitude towards ATC had attained high level of technology

Keyword: Food security; Cost effec