Krishi Vigyan Kendra, Banswara will be the locale of the study because initially ARYA project was implemented through KVKs in 25 states of the country. In Rajasthan, Banswara is the only district in which this project was initiated. Under, ARYA project poultry farming is one of the major aspects chosen for the present study. With this context, the present study has been carried out to know the attitude of beneficiaries and non-beneficiaries of ARYA project towards poultry farming. For measuring attitude, a scale was developed in Likert method with 24 statements. 12 positive and 12 negative statements were selected from poultry farming technologies and framed accordingly. The statements were pretested and selected based on the ‘t’ values from the item analysis. The attitude scale may be useful for policy makers and researcher working in the field of poultry farming.

Keyword: Krishi Vigyan Kendra; ARYA project; Poultry farming;