COMPENDIUM, IEEC-2023   ( ISBN : 978-81-967860-4-5 )
Theme-4: Advances in Social Management in Agriculture and Allied Sciences

Who is Ethno-Eco-Cultural Entrepreneur? Case Study from Ri-Bhoi, Meghalaya

Pallavi Shaktawat, Mahesh B. Tengli, R. J. Singh, Sharmistha Swayamprava & Maibam Suraj Singh

CPGS-AS, CAU(I), Umiam, Meghalaya


Necessity is the mother of invention. As in the name of development, our civilization is going far from nature and culture, so it necessitates that along with our development, we stay connected with our roots and conserve nature. So, when we came across a group of entrepreneurs who prioritize their culture and nature, we decided to take up this study. Entrepreneurship drives the global economy, generates employment, and creates innovative trends. India has the third-largest startup ecosystem in the world. The entrepreneurial world has witnessed several exemplary millennial entrepreneurs solving emerging issues. This qualitative research study is intended to explore a new breed of entrepreneurs known as Ethno-Eco-Cultural Entrepreneur with their unique characteristics and define it. Keeping these facts into consideration following objectives were formulated: first, to assess the perceived entrepreneurial environment according to Khasi entrepreneur. Second, to understand the characteristics of Ethno-Eco-Cultural Entrepreneurship. Third, to define Ethno-Eco-Cultural Entrepreneurship. A narrative research design was used to explore their personal life experiences through the stories that are narrated by Ethno-Eco-Cultural Entrepreneurs. In the Narrative case study, we purposively selected the Eri-silk producers organizations involved in the clothing industry of Ri-Bhoi District, Meghalaya. This study examined four cases using In-depth interviews. The results conceptualize the unique characteristics and defines a new breed of entrepreneurs called “Ethno-Eco-Cultural Entrepreneur.” However, this study will be foundation future research on Ethno-Eco-Cultural entrepreneur and the findings of this study is needed to be validated by quantitative research in the future perspective.

IEEC-2023 at RARI (SKNAU, Jobner), Jaipur, Rajasthan organised by Society of Extension Education, Agra, India