COMPENDIUM, IEEC-2023   ( ISBN : 978-81-967860-4-5 )
Theme-4: Advances in Social Management in Agriculture and Allied Sciences

Usage Pattern of Sources of Information Regarding Newly Released Wheat Varieties Among Farmers of Haryana

Shikha Bhukal, Ella Rani and Vandana Verma

Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana


Haryana is predominantly an agricultural financial system with a preponderance of wheat, rice, bajra, mustard, sugarcane and cotton. Also, Haryana made significant contributions to India's Green Revolution in the 1970s, which resulted in the country becoming self-sufficient in food production. Wheat is the main source of vegetable protein in food for humans is wheat, which has a protein concentration of approximately thirteen per cent. Sources of information are supposed to directly associate with the adoption of any innovation. These information sources provide different information to the farmers regarding newly released wheat varieties. For assessing the different sources of information were identified under the categories localite (spouse, friends, neighbours, relatives, progressive farmers and rural leaders), cosmopolite (Co-operative societies, ADOs/BAOs/Supervisors, SDAOs/ SMS, Agriculture Department and Agricultural Scientists/ SMS, KVK) and mass media (radio, television, newspaper, farm magazines, books, Kisan Call Centre, leaflets/ pamphlets/ handouts, smartphones, computer with internet and Conference/ seminar). The study was conducted in Haryana state covering 180 farmer respondents selected purposively from three districts. Results showed that majority of the respondents used localite information sources, which was followed by cosmopolites and mass media to gather information regarding wheat varieties released by CCSHAU. Also, it was observed that Kisan Call Centre was least used to gather information.

IEEC-2023 at RARI (SKNAU, Jobner), Jaipur, Rajasthan organised by Society of Extension Education, Agra, India