Swaraj Preetam Das, BK Mohanty and Saumyesh Acharya
Institute of Agricultural Sciences, Deemed to be University, Bhubaneswar, Odisha
Technology dissemination for timely catering of new technology to the farmers must be dealt with through rigorous planning and subsequent implementation in farm situations. To attain farm-centric goals, the farmers should be strengthened with all the resources vital for various stages of crop production. For making it possible, the focus of the Agricultural Technology Management Agency (ATMA) is on increasing accountability to stakeholders, strengthening the present-day extension system, and decentralizing decision-making and resource allocation. The objective of the present study was to assess the socio-economic study related to ATMA beneficiaries in the Mayurbhanj district of Odisha. To select the respondents of the study, both purposive and random sampling techniques were followed. The purposive sampling technique was followed to select districts, blocks, and respondents. For selecting the gram panchayats and villages, a random sampling technique was applied. A total of hundred respondents were selected from five blocks of the Mayurbhanj district of Odisha, i.e., Karanjia, Jashipur, Bangiriposi, Baripada, and Shamakhunta respectively. A pre-tested structured interview schedule was developed. Direct observation, focus group discussions, and individual interviews were used to gather the primary data. Further, the data were analyzed through descriptive statistical tools followed by relational statistical tools, i.e., coefficient of correlation. The key findings found that most of the farmers (47%) were involved in both farming and small business activities whereas only a few respondents (14%) were involved in farming and services. The coefficient of correlation revealed that the socio-economic variable, housing pattern has a positive impact on average annual family income, and social participation has a positive impact on both communication media used and average annual family income. Future policy decisions can benefit from the information provided by this study.