Innovation, Innovation occurs in areas where resources are scarce. Rural areas are frequently characterized by a scarcity of resources. People in rural areas have restricted access to resources such as drinking water, education, food, and sanitation facilities, among other things. Rural innovation is described as the introduction of a novel concept to enhance the economic or social quality of life in rural areas. In India, rural market innovations should be founded on four aspects: awareness, acceptability, affordability, and, most importantly availability. Exploiting new ideas should always result in the development of a new product or service that reduces costs while also having the ability to meet demand. These innovations emerged from either a problem or due to the lack of resources in their lives. Through these innovations, people in rural areas try to improve their economic and financial situation. But what happens after the innovation, how will it reach people or achieve success? Every idea needs assistance in order to reach people and achieve great market returns. Market-led extension is a technique that assists farmers in realizing high returns on their produce while reducing production costs and increasing product value and marketability. It also contributes in the identification and dissemination of innovation in value-added approaches and post-harvest technologies. This research paper highlights the role of market-led extension in the innovations made by the people in rural regions. It is interesting to identify and study numerous innovations that emerge within limited resources and the means by which they earn high market returns. This paper explores the importance of rural innovations, the factors that influence these innovations and the role of market-lend extension in rural innovation.