Department of Veterinary and Animal Husbandry Extension Education, Veterinary College and Research Institute, Namakkal. TANUVAS
Rural poultry production programme with low input technology was introduced between 2019-2021 in P.Mettupatti village of Namagiripettai block, Namakkal district with a view to increase farmers’ income since poultry farming constitutes a source of subsidiary occupation, generating subsistence, income to boost the nutritional standards and health of rural masses. Due to poor rainfall and industrial backwardness there is no scope for better employment and income and the farmers migrate to nearby districts for their livelihood. Hence necessary steps were taken by Krishi Vigyan Kendra, Namakkal in 2019 - 2020 and the farmwomen were motivated to take up rural poultry production in scientific manner by Participatory Extension Methods. They were formed into common Livelihood Groups. 5+1 native chicken with cage of 8x3 ft size and two small scale commercial incubators with the capacity of 80eggs were distributed. It was assured that in case of mortality the members should replace the stock by their own cost. The members were trained in group behavior. The impact of the programme is analysed through Bennet Hierarchy evaluation method during 2021-2022 from Level I of supplying inputs to activities performed, output generated, reactions, change in knowledge, skill and attitude, practice changed and Level VII of end results. The paper also analysed the strength, weakness, opportunities and challenges involved in the participatory extension approaches for livelihood activities. Five CLG groups of scientific desi chicken rearing and each member earned Rs.30,300/annum. The farmers perception changed in improved feeding – desi Poultry feeds, alternate feeding with azolla (92%), use of incubators (12%), scientific brooding (94%), deworming and vaccination (82%) and isolation of sick birds (64%). Their change in aspiration found in expanding the flock size and involve in commercial marketing (61%), start of alternate poultry rearing (32%) and marketing through CLGs (21%).