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COMPENDIUM, IEEC-2023   ( ISBN : 978-81-967860-4-5 )
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Theme-4: Advances in Social Management in Agriculture and Allied Sciences

Modern Extension Technologies: Motivating Farmers for Sustainable Agriculture

P. K. Chahal, B. S. Ghanghas, Vinay Mehla, A.K.Rohilla and Shubham

Chaudhary Charan Singh Haryana Agricultural University, Hisar, Haryana
pardeepchahal46@gmail.com

Abstract

Information communication technology is a vital tool to support the extension functionaries. Availability of information over internet assists the process of extension and makes it speedy and more effective. The important components of extension systems are agricultural research, marketing and farmers. Information communication technology bridges the communication gap between these components. The enhanced and smooth communication among these components of the system results in the overall development of the agriculture system of the country. One of the most important and latest tool of transferring agricultural technologies is cyber extension. Modern communication technologies when applied to conditions in rural areas can help to improve communications, increase participation, disseminate information, share knowledge and skills. The farmers can learn and understand effectively and efficiently the production technologies by these latest communication tools. The focus of ICT is meeting the farmer’s needs for information. There is a gap between the recommended and adopted practices in farming and ultimately this leads to the low production of crops and its byproducts. ICT can play a transformational role in agricultural research and extension, location specific modules of research and extension, market extension, sustainable agriculture, participatory research, etc. Information Technology can help in collecting, storing, retrieving, processing and disseminating a broad range of information needed by the farmers. A mix of strategic planning with knowledge management can give results to least-cost inputs, better storage facilities, improved transportation links and collective negotiations with buyers. ICT also plays an important role in documenting both traditional and scientific practices thus acting as a bridge between traditional and modern knowledge systems.

IEEC-2023 at RARI (SKNAU, Jobner), Jaipur, Rajasthan organised by Society of Extension Education, Agra, India