Millet Awareness Index: A Strategic Tool to Assess the Millet Awareness among Consumers Katiki Srikar1*, Loukham Devarani 2 and Mahesh B. Tengli 3 1*PhD Scholar, 2Associate Professor, 3Assistant Professor, College of Post Graduate Studies in Agricultural Sciences, Umiam, CAU (I), Meghalaya The celebration of “International Year of Millets” has emphasized the importance of Millets globally. Millets once commonly cultivated are now replaced by major cereals like rice and wheat. It is important to bring millets back to the fields and plates of people. To plan a millet promotion strategy policy makers and development agencies require strategic tools to make informed decisions. The very basic and preliminary activity would be to create awareness about millets among the masses. It is imperative to understand the level of awareness among the prospective consumers about millets to plan interventions. The gap we identified is that there is limited evidence regarding consumer awareness and tools to measure awareness about millets. Considering these circumstances, the present study was designed to develop a Millet Awareness Index (MAI-C) for assessing the level of awareness on millets and millet-based products among consumers in the NER of India. To develop the “Millet Awareness Index”, a standard composite index development procedure suggested by Organisation for Economic Co-operation and Development was adopted. This strategic tool provides insights into the current awareness levels across three dimensions such as the awareness on existence of millets, awareness on their functional properties, and awareness of millet products. By utilizing this tool, researchers and stakeholders can strategically plan interventions, awareness campaigns and educational initiatives to address specific gaps identified in consumer awareness. This assessment will serve as a foundation for an effective plan to promote millets as a staple and create a viable business for companies in the nutritious foods sector.