COMPENDIUM, IEEC-2023   ( ISBN : 978-81-967860-4-5 )
Theme-4: Advances in Social Management in Agriculture and Allied Sciences

Market Led Extension and Public Private Partnership

Nirmal Singh Rajawat, Devi Singh Rajput, Neeraj Kumar Sharma, Hitesh Budhnia, Jyoti Meena.

Rajasthan University of Veterinary and Animal Sciences, Bikaner, Rajasthan


Agricultural development remains a crucial driver of economic growth and food security, especially in developing countries. To meet the challenges of a rapidly evolving global marketplace, the concepts of Market-Led Extension (MLE) and Public-Private Partnerships (PPPs) have emerged as innovative approaches to enhance the efficiency and effectiveness of agricultural extension services. Market-Led Extension in India is a transformative approach to agricultural development, focusing on aligning farming practices with market demands. By empowering farmers with market intelligence, technology adoption, and value chain integration, MLE aims to enhance their productivity and income. This market-oriented strategy holds the potential to uplift rural communities, increase agricultural competitiveness, and foster sustainable growth in India's agriculture sector. Public-Private Partnerships (PPPs) in India have emerged as effective models to address infrastructure and developmental challenges. By leveraging private sector expertise, investment, and innovation, PPPs facilitate the creation of essential infrastructure and service delivery across various sectors. They contribute to economic growth, job creation, and improved public services. However, successful PPP implementation in India requires careful consideration of transparency, accountability, and equitable risk-sharing mechanisms to ensure sustainable socio-economic development. The convergence of MLE and PPPs presents a powerful combination for driving agricultural transformation. By integrating market orientation into extension services, MLE ensures that agricultural production aligns with evolving consumer preferences, resulting in increased market competitiveness. PPPs offer a platform for public and private stakeholders to collaborate in developing robust agricultural value chains and building sustainable agricultural ecosystems. In conclusion, the adoption of MLE and PPP is pivotal in promoting sustainable agricultural development. These approaches empower farmers with the knowledge and tools to respond to market dynamics effectively, while simultaneously leveraging the combined resources of both sectors to address the challenges of agricultural development. As the global agricultural landscape continues to evolve, embracing MLE and PPPs becomes essential for building resilient and market-oriented agricultural systems.

IEEC-2023 at RARI (SKNAU, Jobner), Jaipur, Rajasthan organised by Society of Extension Education, Agra, India