Jyothi. V and Vijayabhinandana. B
Dept of Extension, Agricultural College, BAPATLA
Emotions play a significant role in one’s life. Whatever work we do, it is ultimately the emotions that remain or yield at last are important which matter a lot. Happiness is the most important and wanting emotion that everyone looks for. Similarly, even a farmer ultimately looks and strives for happiness. The farmer wants happiness from his farm and home. The desire to be happy is universal. Farming has the greatest potential to provide high levels of happiness, but unfortunately, most farmers don’t experience this. Positive psychology and positive emotions are very important for farmers amidst uncertainty. Happiness is a positive emotion that guides farmers in decision-making, streamlines behaviour, acts as a motivator and keeps them surviving, growing, and connecting with others. This emotion- happiness is very important to hold the farmers in farming. At this juncture, it is important to for us to have an understanding of the factors contributing to farmer’s happiness. The study was conducted by sampling 750 farmers during 2018 - 2022 Happiness was operationally defined as a feeling of joy, satisfaction, contentment, and fulfillment of farmers. The objective of the study was to document the factors contributing to the happiness of farmers. The factors of happiness included receipt of timely rains, remunerative minimum support price, bumper yields, timely and ease in farm operations, farmer appreciations and recognitions, execution of income-based plans and ahead information on weather updates, etc. home-related happiness was firstly linked with farm, family health, nutrition, education, etc. The factors for the unhappiness of farmers included climate variability, financial constraints, middlemen involvement in marketing, unsustainable production, non-remunerative prices for the produce, etc.