YouTube videos can be used in agriculture for a variety of purposes, such as increasing awareness, fostering support demand, farmer-to-farmer extension, teaching about agricultural advances, and as a tool for recording and evaluation. The present study was conducted with the aim to analyze comprehensively the YouTube channel of Punjab Agricultural University Ludhiana. All the videos published on Punjab Agricultural university channel were included in the study. Videos were divided into two categories i.e., scripted or non-scripted. A total of 501 scripted videos were selected for final analysis. YouTube channel of Punjab Agricultural University Ludhiana was analyzed by considering different parameters i.e., total number of videos of page, types of videos, channel analytics, time of video publication etc. The findings revealed that the majority of videos were on pest management followed by information given on varieties of different crops. On the other hand, videos on entrepreneurship development were least in number. Highest watch time per cent were found on videos related to models on renewable energy with 16.57 per cent, while videos related to agro meteorology got least watch time (1.13%). Highest fraction of video watched per cent were found on crop management miscellaneous with 49.38 per cent. Kharif season videos have been consistently produced over the years, with the highest count observed in the year 2021. It may be due to COVID-19 as majority of extension activities were carried out through online mode by the PAU. Highest fraction video watched per cent were found on the videos time length of <1 min with 89.72 per cent, which indicating that viewers are more engaged with short content videos.