JOJOBA (Simmondsia chinensis) pronounced as Ho-ho-ba which is a scraggy looking desert bush belonging to the family simmondaceae. It is also recognized as “Desert Gold”. It has been introduced in India in recent past. The present study was conducted in purposively selected districts of Rajasthan as it had maximum area and production of Jojoba, Rajasthan state consists of 32 districts, out of which seven were selected based on maximum area & production. From these districts out of which a sample of 157 farmers was selected propionate random sampling method in three categories i.e. small (35), medium (40) and large (82). Three-fourth of the respondents perceived medium level of expenditure as compared to traditional crops. To find out the significance of difference in expenditure perceived by different groups of respondents, F-test was calculated. Thus, it is concluded that there was significant difference between different groups of respondents with respect to expenditure perceived by farmers. Further, by comparing the mean value with C.D. value it was found that there was a non-significant difference between small and marginal; small and large but significant difference between marginal and large farmers. Besides, large farmers had higher mean value (23.01) as compared to marginal (20.74) and small (29.93) farmers with respect to expenditure perceived with compared to traditional crops. Thus, it could be inferred that large farmers perceived more expenditure compared with traditional crops. The respondents were found high level of expenditure of the practice viz. “planting material cost”. However, lowest level of expenditure of the practice was “cost of plant protection measures”. There was significant difference between different groups of respondents with respect to expenditure perceived as compared to traditional crops. The study revealed that cost benefit ratio of Jojoba is 2.89