COMPENDIUM, IEEC-2023   ( ISBN : 978-81-967860-4-5 )
Theme-4: Advances in Social Management in Agriculture and Allied Sciences

Diversion of entrepreneurs of Mithila painting in mask making

Aparna Kumari

Dr. Rajendra Prasad Central Agriculture University, Samastipur, Bihar


Mithila painting is commercially popular as the Madhubani painting of Bihar. It is famous at the national and international level for its cultural identity. This popular art of the Madhubani district shows the people's creativity and sensitivity similar to any folk art. Mithila painting is a business or source of income for the artist around the Mahbubani district of northern Bihar. The livelihood of these people depends on this painting but during the COVID-19 pandemic, these artists faced many troubles because all shops were closed due to the lockdown and tourists could not visit here, so it worstly affected their selling of products. In that Critical situation the artist had no any work to earn money, so they remained unemployed. After some time they thought a creative idea to do Mithila painting on masks to generate their income so it gave a new opportunity to those who migrated from urban to rural areas. The study was carried out in Madhubani district of Bihar. A structured questionnaire method was used to collect information from Mithila’s painting professional artists and specialists. For the analysis, a total of 60 samples of females were taken from 2 blocks i.e. Rahika and Rajnagar of Madhubani district. Most respondents (83.33%) were of respondents who diverted Mithila painting in mask making during the pandemic crisis for employment generation. Only 26 percent of respondents had sufficient fulfillment of family needs through their monthly income. Most of the respondents (78%) were making less than 50 masks/day. Most of the respondents (78%) had total income of less than 1000₹/day.

IEEC-2023 at RARI (SKNAU, Jobner), Jaipur, Rajasthan organised by Society of Extension Education, Agra, India