Anju Bala, Gautam, Anika Malik and Rajesh Kumar
Lala Lajpat Rai University of Veterinary and Animal Sciences, Hisar, Haryana
Rural entrepreneurship is the solution of ending migration, poverty and unemployment in rural areas. It plays crucial role in employment and income generation in rural areas at affordable cost. For the development of nation, it is important to develop rural entrepreneurs. As rural entrepreneurship acts as a vehicle to improve the quality of life for individuals, families, and communities in order to sustain a healthy economy and environment. Rural entrepreneurship provides the essential "6 M" manpower, money, material, machinery, management, and market. In developing countries like India there are many challenges in rural entrepreneurship like lack of knowledge, capital, infrastructural facilities, gender inequality, severe competition of metropolitan marketplace, logistical challenges, inadequate understanding of the government support system available to unskilled workforce for the effective supply of product/service. There is need of improving technology adoption, promoting skill development to operate businesses, training, education, establishment of common facility centres and finance Cells, setting up marketing co-operatives and extension services. One of the biggest challenges for rural entrepreneurs is a lack of infrastructure. Many rural areas do not have access to basic amenities like electricity and running water. This makes it difficult to run a business from a rural location. Government should also take necessary steps for rural entrepreneurship by formulating suitable policies and providing subsidies to remove all the constraints for the development of nation.