Asha Rani, Neena Sareen and Prasanlata Arya
Swami Keshwanand Rajasthan Agricultural University, Bikaner
The ATMA is a society of key stakeholders involved in agricultural activities. The ATMA project was initiated by the Ministry of Agriculture, Government of India with the financial assistance of the World Bank and was implemented with the assistance of the National Institute of Agriculture Extension Management in 28 districts in 7 states of the country. The ATMA was implemented in 11 districts of the Rajasthan state in October 2005. Later in the year 2007, the project was started in the remaining districts of the Rajasthan. The effectiveness of the project depends upon the adoption or rejection of new technologies or innovations by the farming communities. The present investigation has been conducted to study the effectiveness of ATMA as perceived by the beneficiaries of two districts of Rajasthan. The study was conducted in 5 villages of two blocks in Bikaner and Sriganganagar district of Rajasthan with a sample size of 200 farmers working under ATMA. A total of twenty villages were selected for the study from 4 blocks of Bikaner and Sriganganagar district of Rajasthan. Two hundred farmers were selected from twenty villages based on the probability proportionate to the sample size for the study purpose. Based on primary findings after data collection, it may be concluded that the farmers who showed the most favourable attitude might be from the innovators and early adopters category. Some farmer's might be having constraints under ATMA project. However, it is recommended that they create more awareness amongst farmers about all the new technologies and innovations implemented under ATMA project and to increase the involvement of farmers under ATMA project.