COMPENDIUM, IEEC-2023   ( ISBN : 978-81-967860-4-5 )
Theme-4: Advances in Social Management in Agriculture and Allied Sciences

A Techno-Psychological Strategy to Attract Youth Towards Agri-Entrepreneurship Development

Prabhat Kumar Pal

Uttar Banga Krishi Viswavidyalaya, Cooch Behar, WB.


Over the time, the concept of extension education transformed from an educational system to an empowerment tool. It is a programme and a process of helping village people to help themselves in view to increase production and raise their general standard of living. As a science, Extension Education deals with the creation, transmission and application of knowledge designed to bring about planned changes in the behaviour-complex of people.This particular branch of agricultural science is devoted to bring changes in perception and attitude towards scientific farming techniques, adoption of hi-tech horticulture, precision farming, improved machineries of pre and post-harvest management etc. through vocational training, capacity building, participatory approaches and through many other approaches. However, farming being perceived non-remunerative, the educated rural youth has the tendency not to undertake farming as their livelihood vocation. Over time, different extension approaches were adopted in our country. These are extended over individual approach like Gurgaon experiment, Sriniketan experiment, Etowah pilot project etc.; nationwide extensive development approaches like Community Development Programme, National Extension Service or Panchayeti Raj system; intensive extension approach like High Yielding Variety Programme etc.; and many other approached like target group/area specific approach, mono-purpose extension approach or group approach. But all these approaches were having various limitations like having too narrow focus limiting to crop production technologies only, low ratio of skilled experts in relation to no. of serving households under each expert, uncoordinated and duplication of efforts etc. These approaches also failed to make the sector techno-smart and modern to satisfy the ego of the educated youths. The present study depicted a techno-psychological perspective of development of such apathy among the rural youth and advocated a techno-psychological approach through development of agri-preneurship models to attract educated youths in agricultural sector.

IEEC-2023 at RARI (SKNAU, Jobner), Jaipur, Rajasthan organised by Society of Extension Education, Agra, India