Introduction: Organic Farming is a system of farming which repair, maintains, and improves the ecological balance and fulfills the requirement of human being in sustainable way without any side effects. Context: Bundelkhand region of Uttar Pradesh and its district Hamirpur has semi arid climatic condition with unique agro-ecological situation which is best suited for organic farming especially cultivation of medicinal and aromatic crops like Tulsi. Objectives: It is necessary to find out the association between socio-economic variables and annual income from organic Tulsi; understand the Motives for opting Organic Farming of Tulsi and understand the Satisfaction level of Certified Organic Tulsi growers. Methods: Study was purposively undertaken in four Tulsi growing blocks of district Hamirpur. A Simple random sampling method was followed for the selection of 100 organic Tulsi growing respondents from four villages. The appropriate statistical tools were used to collect, tabulate, classify, and analyze the data. Results & Discussion: The study found a significant relationship between socio-economic variables such as social participation, access to agricultural information, and linkage with private players contributed to increased income. Organic farming has high potential for increasing farmers' income and empowering small and marginal farmers. Attractive marketing benefits and pre-determined quality parameters attracted certified organic Tulsi growers. Private players' facilities for organic certification increased satisfaction and cultivation area. Significance: The study highlights the need for Government, FPOs, Farmers and Private value chain developers as well as policymakers to consider the export potential of organic Tulsi and launch suitable strategy for promotion of tulsi cultivation in this region.

Keyword: Organic Farming, Tulsi, Motives, Association, Satisfaction