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Type : Research Article

Entrepreneurial Abilities of Ornamental Fish Producers in South 24 Paraganas District, West Bengal

Animesh Maity, Biswarup Saha and S.S. Dana

Abstract

An entrepreneur makes a maximum profit from innovation through taking various risks and bringing about change through the organization of human efforts. The entrepreneurs are motivated and supported in terms of consultancy, infrastructure facility experts’ guidance and training to develop technology-based business ideas and supported sustainable enterprises. Ornamental fisheries sector plays a vital role not only in the socio-economic development of the country but also in employment generator and stimulates the expansion of a variety of subsidiaries to small, medium and enormous scale industries. West Bengal is likely to provide 95 per cent of the ornamental fish from India and that's where women who are "natural nurturers".In the present study, an attempt was made to understand the entrepreneurial abilities of ornamental fish producers in West Bengal. The present study was undertaken in South 24 Paraganas, the predominant ornamental fish producing district of the state. A total of 200 ornamental fish producers were selected from the district by using a simple random sampling method. Data were collected with the help of a structured interview schedule with the observation method. Majority of ornamental fish producers (66.5%) had medium level of entrepreneurial abilities whereas, 18.5 per cent of them had high level of entrepreneurial abilities. Entrepreneurial abilities were associated significantly with age, gender and information management behaviour of the ornamental fish producers in connection with ornamental fish production.

Keyword: Entrepreneur; Entrepreneurial abilities; Ornamental fisheries; Ornamental fish producers; Socio-economic development.

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