The study was focused on analysis of the subject matter coverage and mode of presentation alongwith the measurement of readability of articles published in Rajasthan Kheti “Pratapâ€ during the year 2007. All the 12 issues published in year 2007 were considered as a sample for the study. Out of total 173 articles published, majority (16.18 %) of them belong to crop production techniques followed by animal health care management (15.61 %), vegetable production (12.72 %), plant protection (11.56 %) and soil health management (10.98 %). The popular articles format was most commonly used format. Majority of articles published fell under very easy to standard category of readability and were published well in time

Keyword: Print media; Farm magazin