Type : Other Article
Ch. Srilatha Vani
A study on Dairy micro enterprise management among women entrepreneurs of Andhra pardesh is initiated to understand problems and challenges that emerge in women entrepreneurship. A study was conducted in the state of Andhra Pradesh by selecting three districts (Visakhapatnam, West Godawari and Rangareddy) purposively. Among three districts 18 villages were selected randomly. From the selected villages 120 dairy micro-enterprises were selected, from each enterprise the owner of the enterprise was selected as the respondent for the study. The present study observes that majority of the women entrepreneurs (80%) expressed bad marketing facilities as major problem followed by Lack of consultancy and counseling services (67.50%) and Competition with other microenterprises for limited local markets (66.66%)
Keyword: Women; Development; Marketing facilities; Competition;