The study was conceptualized in Thane district of Maharashtra to ascertain the attitude of livestock farmers. For this study, 120 livestock farmers are selected randomly as respondents. To measure the attitude of dairy entrepreneurs, Kumar and Ratnakar’s scale (2011) with slight modification was used, the modified scale has 22 statements out of which 10 will be negative statements. The responses recorded on five-point continuum representing strongly agree, agree, undecided, disagree and strongly disagree with a score of 5,4,3,2 and 1 for positive statements and vice-versa for negative statements. Majority of farmers i.e. 51.67 per cent had favourable attitude towards the use of ICT tools, while 20.00 per cent and 28.33 per cent had less favourable and more favourable attitude respectively.

Keyword: Livestock farmers; Attitude; ICT tools; Information; Social media.