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A Comparative Analysis on the Management Efficiency of Dairy Entrepreneurs in Urban, Peri-urban and Rural Areas

C. Manivannan, Hema Tripathi and G.Kathiravan

Abstract

The study was carried out in Thanjavur district of Tamil Nadu state to analyze the differences in management efficiency among dairy farmers in three localities namely, urban, peri-urban and rural areas. A sample of 50 families comprising small ( £ 4) and large (> 4) herd owning categories was selected from each of the urban, periurban and rural areas by applying proportionate random sampling technique, leading to a total sample size of 150 families. The findings revealed that majority of the respondents of urban area were found to be highly efficient in management of their dairy units as against one half of the respondents in peri-urban area and less than a half in rural area. The large herd owning respondents were significantly more efficient in the management of their dairy units than those owning small herds in rural and overall samples. Regardless of the localities, respondents maintaining large herds exhibited significantly higher mean score than those maintaining small herd in terms of their ability in planning, information seeking, rational marketing and risk orientation

Keyword: Management efficiency; Da

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