Challenges and Solutions for Implementing E-Commerce in Saffron Export As Viewed by Agricultural Ministry Experts

Fatemeh Hosseini, Mohammad Chizari and Amir Manian


The increasing popularity of E-Commerce is apparent. This article addresses the main issues related to E-Commerce and, in particular, presents the result of a large survey carried out in agricultural ministry experts in E-Commerce office. The purpose of this descriptive study was to investigate challenges and solutions for implementing ECommerce in saffron export as viewed by agricultural ministry experts. The population consisted of the agricultural ministry experts in E-Commerce office which have been study (N=61). At last, 52 questionnaires were collected. A questionnaire was designed as a data gathering instrument. The instrument face and content validity was achieved by a panel of agricultural extension and education, A reliability analysis of questionnaire was conducted by a pilot test among 30 agricultural ministry experts and a Coronbach’ s alpha values were obtained ranging 0.86. The results showed that the most important challenges from social dimension was lack of awareness of the condition and structure of foreign markets, and the most important challenges from law dimension was lack of support exporter rights, from technical dimension was low Internet speed and lack of network equipment for Internet access. Solutions offered include Create an efficient banking system in order to facilitate E-Commerce process, reformed and strengthened the informational infrastructure. The present work only covers one cross section of data. However we believe that E-Commerce is having a substantial effect on the growth of productivity, therefore further research can look at how E-Commerce affects productivity. Finally the result of this research will help the ministry experts. Clearly, there is much to be learned about E-Commerce in the developing world

Keyword: Commerce, Electronic Comm

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