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Entrepreneurial Behaviour of Pineapple Growers

Kaushal Kumar Jha

Abstract

A study was conducted to know the entrepreneurial behaviour of pineapple growers in Dimapur district of Nagaland taking a sample of 120 respondents based on random sampling using ex-post facto research design. Major findings revealed that in terms of entrepreneurial attributes, majority of the pineapple growers possessed high level of selfconfidence, low level of scientific orientation and medium level of knowledge about improved practices of pineapple cultivation, economic motivation, farm decision making ability and risk orientation. The variables namely – indigenous knowledge, farm decision-making ability, self-confidence and economic motivation were found important in influencing the entrepreneurial attributes of the pineapple growers

Keyword: Entrepreneurial Behaviour

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Archive Content | Society of Extension Eucation, Agra
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