A Scale to Measure Farmers’ Attitude towards ICT-based Extension Services

P. Ganesh Kumar, R. Ratnakar


Presently various forces are working to change the agricultural extension from a process of technology transfer to
a process of facilitating wide range of communication, information and advocacy services. The midsts of these
change extensionists are grappling with the question of how best to harness ICTs to benefit the farming community.
There was no scale available to measure farmers’ attitude towards ICTs based extension services. The present study
was contemplated to develop and standardize the same. Out of 55 statements, 22 statements were retained on the
final scale. The reliability and validity of the scale indicates its precision and consistency of the results. This scale
can be used to measure farmers’ attitude beyond the study area with suitable modifications.

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