Application of Mobile Phone Agro-Advisory Services in Climate-Smart Agriculture: An Empirical Study with Structural Equation Modelling

R.J. Singh, Jitendra K. Chauhan2, Ram Singh, T.S. Anurag, L. Hemochandra and M. Victoria Devi


Mobile phone applications are increasingly being used by farmers to help them make informed decision on
Climate-Smart Agriculture. The research project m4agriNEI is an innovative mix of mobile and web applications
along with Toll Free IVRS based farmer specific agro-advisory system being implemented at College of P.G.
Studies in Agricultural Sciences of CAU, Imphal at Umiam, Meghalaya in collaboration with Digital India
Corporation, New Delhi. The present study aims to investigate and confirm a successful model application of
mobile Agro-Advisory Services (AAS) by the registered farmers of m4agriNEI by incorporating five constructs
through structural equation modelling on climate change adaptation and mitigation in agriculture. Survey
research design was followed in the study by incorporating exploratory and confirmatory factor analysis. A
total of 363 registered farmers were treated as respondents in the study. The study unveiled that ‘Mobile
Phone Agro-Advisory Services Acceptance Model’ of m4agriNEI is a successful model on empowering the
tribal farmer of Meghalaya in climate change adaptation and mitigation in agriculture by providing right
information in right time through a mobile based agro-advisory system.

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