Information-Seeking Behaviour of Women Regarding Personal Health and Hygiene Practices

Loveleen Kaur Sukhjeet Kaur and Preeti Sharma


Women constitute half of the population of India. Onus of family health lies with the women head of the family and they tend to be the primary health information seekers for family and for themselves. Therefore there is a need to study their information-seeking behaviour. Keeping this in view the present study was undertaken with the objectives to identify the information-seeking behaviour of women regarding personal health and hygiene practices, and to ascertain the relationship of information-seeking behaviour of women with their personal and socio-economic characteristics. The study was conducted in Ludhiana district of Punjab. A total of 200 women formed the sample for the study and data was collected with the help of an interview schedule.Information-seeking behaviour was studied in terms of information needs, use of information source and information source evaluation. Findings of the study revealed that majority of the respondents had low information needs for selected personal health and hygiene practices. Informal sources were the most frequently used sources of information whereas use of all information sources by most of the respondents was found to be low. Information sources were evaluated sometimes by the majority of the respondents while looking for information.  Equal proportion of the respondents had active as well as passive information-seeking behaviour. Information-seeking behaviour of the respondents was positivelycorrelated with their education and mass media exposure while it was negatively correlated with theage of the respondents.

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