Effectiveness of Low Cost Communication Package on Enhancing Awareness on Entrepreneurial Skills of Women in Uttarakhand

Neelam Basera and Neelam Bhardwaj

Abstract


The development of entrepreneurship among women has become one of the most important factors for determining
the success of the economic activities undertaken by women. Though in India, in recent years the women
entrepreneurship had gained a momentum but still the women are capable of contributing much more than that
what they already are. The purpose of the present study was to determine the effectiveness of designed low cost
communication package on enhancing awareness on entrepreneurial skills of women in Self Help Groups (SHGs).
The study was carried out in Hawalbagh block of Almora district of Uttarakhand considering the entrepreneurial
activities and availability of active and functional SHGs under various Government and NGOs. All the 80 members
of six women SHGs under two villages namely village Bakh and village Sar ki ali constituted sample for the present
investigation. Interview schedule was used for data collection and Knowledge test was developed for measuring
gain in knowledge of the respondents. The findings on the effect of Low Cost Communication Package in terms of
gain in knowledge showed that majority of respondents (56.25%) had medium level of knowledge gained. The
social- economic variables age, caste, marital status, family type, and family size were negatively and nonsignificantly
correlated with gain in knowledge. Land holdings, annual income and occupation were positively
but non-significantly correlated with gain in knowledge. Education was positively and significantly correlated
with gain in knowledge. Among the communication characteristics mass media exposure, information seeking
behaviour and social participation were positively and significantly related with gain in knowledge.

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