Communication Behaviour of Farmers Registered Under m4agriNEI

Achin Kharmudai , Loukham Devarani, D.K. Pandey, Ram Singh and R.J. Singh


The study was carried out on the farmers registered under the mobile based agro-advisory service m4agriNEI which
is operating in Meghalaya. 180 respondents were randomly interviewed for the study. It was found that locality
channels were the most utilised and probably the most preferred channels for information seeking, processing as
well as dissemination. It is observed that majority of the farmers (69.44%) exhibited medium communication
behaviour. Through the services provided by m4agriNEI are highly utilised for seeking information, their utilisation
for processing and dissemination of information is relatively low. Formation of m4agriNEI facilitated farmers’
forum for discussion and sharing of information is suggested.

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