Perceiving The Behavioral Change of Farmers Through Modern Information Communication Technology (ICT) Tools

K. Pradhan, Subhrajyoti Panda and C. Vara Prasad


The knowledge-intensive development plays a pivotal role in delineating the sustainable development of rural people
in the country like India wherein the livelihood primarily depends on agricultural vocation through the improvement
of food and nutritional security and making agriculture more market-driven to the rural people. The need of the hour
is to meet the information need of the people to ensure the food and nutritional security through changing the human
behavioral exposure. In such a resilient backdrop, the present study was conceptualized to assess and analyze the
awareness of the farming community about ICT tools. The study was conducted in some villages of Cooch Behar
district under West Bengal in India. In the present study the awareness on ICT tools was considered as predicted
variable. The data were collected with the help of the structured interview schedule constructed for the study through
personal interview method . The result shows that the variables education, possession of assets, management orientation,
decision-making ability and utilization pattern of communication sources are positively and significantly associated
with the predicted one, awareness on the use of ICT tools. On the other hand, the variables age and experience in
farming are negatively and significantly associated with the awareness of the farmers about the ICT tools. The
variables experience in farming and family education statusaresignificantly and negatively and possession of assets
and decision-making ability aresignificantly and positively contributing towards characterizing the variable,
awareness on the use of ICT tools. The twenty predictor variables put together have explained 48.20 per cent variations
embedded with the predicted variable awareness on the use of ICT tools.

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