Knowledge Level of Dairy Farmers on Adoption of Dairy Innovations in Andhra Pradesh - An Analysis

G. Triveni, G.R.K. Sharma, Ch. Satyanarayana, K. Sarjan Rao and T. Raghunandhan


The present investigation was conducted with 360 dairy farmers hailing in three districts i.e., Visakhapatnam,
Krishna and Chittoor which were selected purposively based on their highest livestock population in Northcoastal,
Coastal and Rayalaseema regions of Andhra Pradesh respectively. The study revealed that more than half
(56.64%) of the dairy farmers possessed medium level of knowledge followed by farmers with low (30.28%) and
high (14.08%) level of knowledge respectively. The knowledge level of the dairy farmers was positively and
significantly related with herd size, income, innovativeness, decision making ability, risk bearing ability, economic
orientation, scientific orientation, information seeking behaviour and communication channels at 0.01 level of
probability while the variables land holding and experience were related significantly at 0.05 level of probability.

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