Motivational Factors and Empowerment of Women Entrepreneurs in Assam : An Exploratory Study

Pubali Saikia


The movement of entrepreneurship promotion and development in the past few decades has gone a long way in
North East India, particularly in the state of Assam. Despite the fact, the North East is seen as a region where more
women are involved in income generating activity than women of the other parts of the country. Women also plays
an important role in the development of our country. Therefore, entrepreneurship development among women is a
global issue. It is important for development of a family and social progress. The present study was conducted in the
different districts of Assam. The total number of sample was 120. Both registered and unregistered women
entrepreneurs were selected for this study. Data were collected through interview method with the scale developed
by the researcher. Personal motivational factors such asown interest and encouragement of family influenced
respondents to select entrepreneurship as a profession hence get ranked I in the attractive sector of weaving.

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