A Study on Entrepreneurial Behaviour of Kudumbashree Neighbourhood Group (NHG) Members in Kerala

Sreeram.V1, S.V. Prasad, T. Lakshmi T. Lakshmi

Abstract


A study was conducted in Palakkad district of Kerala with the objective of studying the relationship between
selected profile characteristics and entrepreneurial behaviour of members of Kudumbashree NHGs with a sample
size of 120 respondents. Ex post facto research design was followed. The correalation analysis revealed that age
and credit orientation had non-significant relationship whereas education, income, mass media exposure, social
participation, training received, extension contact, marketing facilities, value orientation and management
orientation had positive and significant relationship with the entrepreneurial behaviour of Kudumbashree NHG
members. Further, the Multiple Linear Regression analysis showed that all the selected independent variables put
together explained about 67.80 per cent variation in entrepreneurial behaviour of Kudumbashree NHG members
mass media exposure, extension contact, marketing facilities and management orientation were positively and
significantly contributed to most of the variation in entrepreneurial behaviour of Kudumbashree NHG members.

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